Explore Our Most Popular Features

Explore Our Most Popular Features

This guide highlights some of our most popular features across image optimization, AI editing, and video delivery that will help you work faster and deliver higher-performing visuals from day one. These best practices represent just a few of the 150+ real-time parameters you can use to transform and deliver visual media at scale.

This guide highlights some of our most popular features across image optimization, AI editing, and video delivery that will help you work faster and deliver higher-performing visuals from day one. These best practices represent just a few of the 150+ real-time parameters you can use to transform and deliver visual media at scale.

Browse All Features in Our Documentation

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Image Optimization Essentials

Image Optimization Essentials

Optimizing your images improves page speed, reduces bandwidth usage, and boosts search engine performance. These are quick wins that deliver immediate impact across your entire site or app.

Optimizing your images improves page speed, reduces bandwidth usage, and boosts search engine performance. These are quick wins that deliver immediate impact across your entire site or app.

Feature

What it does

Why it matters

Resources

auto-format

auto=format

Feature

What it does

Automatically serves the best image format based on the viewer’s browser.

Why it matters

Reduces file size by up to 80% to speed up load times and improve SEO.

Resources

auto=compress

Feature

What it does

Applies intelligent compression to reduce file size while maintaining quality.

Why it matters

Delivers fast-loading pages and reduces bandwidth costs with no extra work.

Resources

Feature

fit+w

What it does

Resizes images to specified dimensions while preserving the focal point.

Why it matters

Ensures perfectly sized images across devices for a consistent experience.

Resources

Feature

dpr

What it does

Serves images at higher resolution for high-density displays.

Why it matters

Provides crisp, professional-looking visuals on modern screens.

Resources

Intelligent Editing Features

Intelligent Editing Features

Our suite of intelligent features helps you streamline manual editing, clean up or customize images, and generate on-brand visuals so you can save time while improving creative output. You can also combine multiple tools for powerful, composable workflows that adapt to your creative needs.

Our suite of intelligent features helps you streamline manual editing, clean up or customize images, and generate on-brand visuals so you can save time while improving creative output. You can also combine multiple tools for powerful, composable workflows that adapt to your creative needs.

Feature

What it does

Why it matters

Resources

Object Manipulation

Object Manipulation

Object Manipulation

Feature

What it does

Select unwanted objects in an image to remove or replace.

Why it matters

Clean up product photos or user-generated content with minimal effort.

Resources

Background Removal

Background Removal

Background Removal

Feature

What it does

Automatically removes backgrounds from your images.

Why it matters

Standardize visuals across your site or catalog with clean, consistent images.

Resources

Feature

Background Replacement

Background Replacement

Background Replacement

What it does

Replaces backgrounds with studio-quality or brand-consistent scenes.

Why it matters

Refresh campaigns or repurpose content without extra editing or reshoots.

Resources

Feature

Generative Fill

Generative Fill

Generative Fill

What it does

Fills in missing or expanded areas of an image when adjusting aspect ratio.

Why it matters

Adapt one asset to multiple formats while maintaining visual continuity.

Resources

Feature

Super Resolution

Super Resolution

Super Resolution

What it does

Upscales low-resolution images to restore clarity and fine details.

Why it matters

Improve image quality and bring older assets up to modern standards.

Resources

Feature

Text-to-Image

Text-to-Image

Text-to-Image

What it does

Generates entirely new visuals based on text prompts.

Why it matters

Quickly test creative ideas or fill content gaps without a design team.

Resources

Video Optimization and Delivery

Video Optimization and Delivery

Optimize and deliver video just like you do with images. Imgix Video uses real-time URL parameters to control playback, sizing, format, and more. Reduce file sizes, speed up load times, and deliver smooth, consistent playback across every platform.

Optimize and deliver video just like you do with images. Imgix Video uses real-time URL parameters to control playback, sizing, format, and more. Reduce file sizes, speed up load times, and deliver smooth, consistent playback across every platform.

Feature

What it does

Why it matters

Resources

w / h

Feature

What it does

Adjusts the dimensions of the output video.

Why it matters

Ensures consistent sizing across web, social, and mobile layouts.

Resources

bitrate

Feature

What it does

Sets the target bitrate for encoding the video.

Why it matters

Controls video quality and file size to optimize delivery performance.

Resources

Feature

clip-start, clip-end

What it does

Defines the start and end times of the video.

Why it matters

Customize playback without editing the original file.

Resources

Tips to Optimize Credit Consumption

Tips to Optimize Credit Consumption

A few small changes can go a long way in helping you get the most from your credits. Here are some key ways to optimize your usage without sacrificing performance:

A few small changes can go a long way in helping you get the most from your credits. Here are some key ways to optimize your usage without sacrificing performance:

Best practice

Why it matters

Tip

Use auto=compress,format

Use auto=compress,format

Best practice

Why it matters

Minimizes bandwidth-related credits without quality loss.

Tip

Add these as default parameters to optimize all file sizes automatically.

Set a longer cache TTL

Set a longer cache TTL

Best practice

Why it matters

Reduces cache read and transformation credits.

Tip

Use a 1-year TTL if your images don’t change often.

Best practice

Be strategic with srcset

Be strategic with srcset

Why it matters

Too many versions increase transformation load.

Tip

Limit to ~12 sizes instead of the 24 default for better cache efficiency.

Best practice

Resize before upload

Resize before upload

Why it matters

Large files cost more to process and serve.

Tip

Enforce a max input size in your upload pipeline to improve read performance.

Ready to Build Smarter?

Ready to Build Smarter?

Explore more in our full documentation, API reference guide, or jump into the dashboard to start testing these capabilities today. You can also use our libraries and plugins to integrate quickly, but if you need any help at all, our Support team (support@imgix.com) is always here to assist.

Explore more in our full documentation, API reference guide, or jump into the dashboard to start testing these capabilities today. You can also use our libraries and plugins to integrate quickly, but if you need any help at all, our Support team (support@imgix.com) is always here to assist.